What does it mean to “think bigger than you are?”
All too often, I meet with potential clients who claim they have reached success in their business without spending a dime on marketing (or so they say). They usually say they only rely on word-of-mouth marketing because “that’s all anyone needs.”
While word-of-mouth marketing is ideal and extremely effective, relying solely on it will stunt your business’ growth. You have to think bigger than you are.
A successful businessman who has grown a business many of us could only dream of once told me that some people in his organization won’t be with him moving forward. This surprised me because I knew that the caliber of people within his organization was better than most. He explained that the reason he won’t be keeping these people was because they were mentally incapable of “going bigger.” Their thoughts, visions, and understanding of certain concepts simply won’t expand to cover reach new heights.
Are your beliefs holding you back from growing your business? Do you believe that marketing will bring you a return or not?
Dr. Schwartz in his book The Magic of Thinking Big said:
“Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck with the present.”
When you choose to invest in a promising marketing tactic, do you quickly doubt it’s ability? Are you so skeptical of marketing that no matter how brilliant a marketing plan, you immediately dismiss its potential to succeed?
Eliminate your doubts and instead visualize your success. This can do wonders for your business and your marketing efforts. Call me crazy, but I’ve seen this happen. Clients of mine who think big and have a healthy dose of positivity always seem to have luck on their side. Meanwhile, those who are skeptical and refuse to try anything new end up with lackluster results.
So how can you move forward and grow your business through visionary marketing? Here are three tactics to help get you started.
Rethink the Impossible
Put your marketing hat on. Remember that advertising campaign you previously thought impossible but would be really cool if it worked? Take it. Instead of getting stuck on all the reasons why you think it won’t work, list down the reasons why it will be a success.
Don’t tell me this is a lame exercise that a person with more time would maybe do. You’re the one who’s lame for skipping it.
Oh, and if you didn’t skip it, congratulations.
Dream Up Your Success
Many of us struggle with achieving great results because we don’t exactly know what kind of results we really want. If you’ve already achieved your desired results, then why have you read this far?
Schedule a meeting with yourself and consider what it is you really want to achieve.
Put Traditional Thinking On The Shelf
Do you frequent the same restaurants, go for the same leisure activities, or do the same workout routines? If you’re the type to follow the same routines day in and day out, I suggest you take your ingrained habits and put them on the shelf for a day.
Look outside your typical boundaries. Step out of your comfort zone. You will be amazed at the creative possibilities you’ll find. Lee Cockerell, former Executive Vice-President of Operations for Walt Disney World®, would regularly tell his staff to go visit similar establishments to learn new tactics. It’s a great way to get a fresh new look at things and be aware of improvements rather than burying your head in the sand.
Here’s a simple experiment: Try driving to and from work using a different route. It doesn’t matter if it’s not the most efficient route. As you drive, look around and see what new thoughts are sparked by the fresh environment.
The bottomline: The amount of growth you achieve in your business is relatively proportional to the expanse of your vision and imagination. If you limit yourself to one thing, there is no way that your business will experience exponential growth.
Stay positive, keep your eyes open for possibilities, and be more receptive to the world around you. See how this affects your business, and even your personal outlook in life.