Join the Olympia Lions[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text]It so happens that many clients who come to us requesting a powerful video want one that discusses every aspect of the services they offer. And while this is all good and nice, this approach often misses the bigger picture. Customers aren’t interested in purchasing “what you do,” rather their interest stems from “why you do what you do” – in other words, why you care so deeply about your customers. Cocoa Productions’ work with Olympia Soccer is a great example of how the “why” speaks volumes to capture and intrigue potential clients.
Olympia Soccer isn’t your typical soccer club. They’re an excellence club that happens to play soccer. On their web site, they outline their plan for success through a pyramid infographic centering on tactical, physical, and technical components. Competitive excellence tops the pyramid: “Extracting joy from the process of achieving the level of play at which you currently compete.” As the pyramid drops down, elements such as poise, confidence, condition, eagerness, and skill mastery are discussed among other important traits. They charged us with bringing this graphic to life through video, so we created a beautiful, inspiring marketing video with a powerful message that highlights why they are at the top of their game and what makes them so passionate about helping kids develop.
Getting to the Heart
At Cocoa Productions, we see beyond the standard, day-to-day benefits most companies offer. For example, unlike other soccer organizations, Olympia works with professional coaches, who focus on self-mastery, not just on the field but off the field as well. They’re passion lies in developing not only great players but also excellent human beings. A great reason to join Olympia Soccer over other clubs, yes?
Plus, their technical approach during games is a fantastic element we wanted to highlight. Even though scoring goals and winning games is undoubtedly important for a high-level soccer club, Olympia coaches go beyond typical “Score that goal!” cheers and instead focuses on creating opportunities. Teaching players how to create scoring opportunities makes it much easier for them to consistently get the ball past the goalie. The idea is to have athletes learn the right way instead of the quick and easy way.
Again, this ties in with the organization’s overall commitment to excellence, something we knew our Olympia video had to discuss. After all, an unwavering commitment to excellence is one heck of a marketing tool.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_youtube id=”QC9LBHqATzY” width=”640″ height=”360″ autoplay=”no” api_params=”” class=””/][fusion_text]
Getting the Message Across
“At Olympia soccer club, we believe in training not only great athletes on the field, but also confident, committed, and compassionate young men and women in the game of life,” our voice over notes in the promotional video. “Our focus is on fundamentals, strengthening players from the inside out. That begins with heart, it begins with spirit, and if we’ve done our job right, it ends in victory. Not a single win, but an ongoing mastery long past the final whistle.”
Powerful, right? Our approach to this and all videos we create showcases the client as a comprehensive service destined to add value to the lives of its customers. It would have been easy to create a marketing video focusing on the fact that Olympia provides an opportunity for kids to learn high level soccer skills, but by using soccer as an allegory for life, and emphasizing character and confidence-building in addition to athleticism, we created a timeless video that Olympia Soccer can use for years to engage and touch clients.
We’re happy to do the same for your company.
Take advantage of our video services. If you don’t use video to compel customers to buy your products or services, you’re missing out. Big time. Contact us today![/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]