Previously, I discussed the importance of video marketing and mentioned how you can set yourself apart from the competition: Establish influence.
Don’t be mistaken. Being an industry influencer doesn’t necessarily mean you need to be some sort of celebrity.
How Do I Establish Influence?
So what do you need to do? Three things:
- Define your target market.
- Identify your target market’s “problems.”
- Help solve the problems.
Let’s say your brand specializes in producing and selling non-stick frying pans. While your products are already direct solutions for consumers who want a more convenient kitchen experience, you shouldn’t stop there. Why?
Because you want to establish your brand as a reliable, knowledgeable industry expert. Because you want people to keep coming back. You want your customers to know that not only do you sell great products, you also provide an added value to these products.
One noteworthy way to do this is through education. First of all, tell your customers about why your frying pans are so great aside from the fact that it’s a whole lot easier to clean. Is it eco-friendly to use them? What kinds of dishes can you cook in them? And finally, show them how to cook those dishes.
Are you getting the hang of this yet?
Let’s Give You A Hand
To further illustrate my point, here’s an example that’s closer to home.
Recently, we have started working with Heber Valley Medical Center for a series of educational videos that focus on healthy eating.
Simple and straight to the point, the core objectives of these videos are the following:
- Provide helpful content to the community,
- Remind everyone of the importance of having a healthy diet, and;
- Let everyone know that the Heber Valley Medical Center is open to assist them with their dietary requirements.
Through these videos, we are establishing Heber Valley Medical Center as a place that everyone—not just those that are sick—can rely on for their well-being.
Working on this project has been fairly easy considering the busy hospital environment. We made use of a small crew that could come and go without causing any disruptions to hospital operations, making the work process stress-free. In fact, we already have two months’ worth of content, and we are confident we could do a lot more in the coming months.
Did you like what you saw? Cocoa Productions is ready to help you get started with your company’s video marketing. Let’s meet to talk about how video will benefit your company.