Picture this: You have a brilliant concept for your marketing video in your hands, something you’re sure will work because you’ve seen other businesses successfully carry out a similar campaign. Unfortunately, certain limitations won’t allow you to pursue it. You find yourself looking for ways to innovate your marketing videos in such a way that you can work around those limitations.
What do you do?
You go back to the old drawing board, of course.
What has worked for other businesses may work for you, but when time and resources are scarce, there are ways by which you can easily produce effective marketing videos without breaking the bank. But before you go and conceptualize an elaborate production, take note of the following considerations:
First of all, one marketing campaign’s goal may vary from another. Campaign A’s goal may be to introduce a new product, while Campaign B’s goal may be to aggressively push sales. A third campaign may simply want to engage customers.
Knowing your goals for each campaign will make it easier for you pinpoint specific ways to achieve them.
Time and budget constraints can cramp your style, so it’s very important to consider your timetable and budget when planning a video marketing campaign.
One good example of this is the marketing video we did for one of our clients, EcoLawn. The company specializes in caring for and maintaining lawns by using eco-friendly materials. In conceptualizing a marketing video for them, we initially thought to showcase their customers’ green lawns.
However, the client’s timetable didn’t give us the luxury of time. They wanted word about their brand NOW, and that meant we wouldn’t be able to wait for the middle of the season to capture the green lawns in their best state. We had to rethink our plans.
Finally, we decided on a writing a script for a graphic-based advertisement that highlighted their fast and reliable service, and this is what our end-product looked like:
Innovate your marketing videos
Lately, we’ve been seeing a lot of creative ways by which marketing professionals execute their video marketing campaigns. In case you feel a little stuck, here are ten innovative ways to spice up your next campaign.
- Take us behind-the-scenes.
People are always craving for something more than what they usually see. Taking them behind the scenes is a great way to get them interested in a new product, service, or event.
- Take us through time.
Reveal the progress of a new project by filming the entire creative process and creating a timelapse video. Just like a behind-the-scenes video, it provides an inside look at the project and some insight on how things get done.
- Usher in good news.
Hint about the existence of a new product or service through several teaser videos released over a period of time.
- Show us a day-in-the-life.
This works well for personality-based marketing (i.e. for brands who have endorsers). Shoot a day-in-the-life video of someone making use of a featured product and highlighting the significant ways by which life is made better by said item.
- Gratitude goes a long way.
Whether it be for coming to an event, supporting a product, or continuously engaging with the brand, give thanks to customers through a quick video. It’s a simple way to let customers know they are appreciated.
- Answer the “How-Tos”
Demonstrate how a product should (or should not) be used. This is a great way to introduce a product’s features and strengths.
- Do a Q&A session.
Get a brand ambassador to answer questions about the brand, its products and services. Make it informative and fun at the same time.
- Get customers to talk about the brand.
Conduct a quick interview with customers and have them talk about what they like about a brand’s products or services. First-hand customer testimonials are relatable and carry more credibility in them compare to their written counterparts.
- Animate a story.
Nicely crafted animated videos with memorable characters and messages may take a little more time to make, but are more likely to go viral.
- Film a publicity stunt.
This takes a lot more planning than the rest, but it has great potential to catch people’s attention. Think of ways to capture people’s attention in a public place and record everything on video.
No matter what video marketing strategy you decide on, goal-setting is of utmost importance. After all, what use is an awesome and cool video if it does nothing to help achieve your goals? With your goals in mind, try to innovate your marketing videos using any of the examples above and see what works for you!