A simple, yet powerful structure is a problem/solution video. It quickly helps you relate to your audience through their problems and show how you can fix them.
Figure out what your customer's problem is and how you best solve it then start the automation below.
Long/Short: We recommend a short and simple problem solution but also recognize there's a place for a longer version.
Main Problem & Solution: The short version gives you a clip each to talk about the problem & solution with a goal length of 10 seconds each.
Clips: The longer version gives the problem & solution each an additional video with the option to a video over top (Clip 1 & Clip 2)
Call To Action: Direct your viewer on what to do next.