A promotional video is designed to bring in new customers. The goal is to give your audience a compelling reason to purchase and have an experience with you.
A 30 second version is of a promotional video is made up of a simple structure: In your first 5 seconds you need to quickly catch attention and help the right viewers connect with your promo message. During the remaining time explain your offer and how to qualify for it.
Multiple Video Formats
Each builder creates your video in multiple aspect ratio sizes. Wide is a traditional video format and fits most platforms. Square is great for social media. Vertical is specific to certain social channels such as Facebook & Instagram stories. Click the play button below to see examples of this specific automation in different size formats. The beauty of having your own custom automation is that you can select which size formats you want as well as adjust the structure and branding within your animations.
Similar to our 15 second promo builder, the 30 second version gives you more time to explain your offer as well as time to emphasize your call to action.
0 - 5 Seconds: In your first 5 seconds you need to quickly catch attention and help the right viewers connect with your promo message.
5 - 25 Seconds: In the middle and the majority of this video you'll explain your offer and how to qualify for it. This is also where your clips will appear.
25 - 30 Seconds: Finally you'll talk to the camera and explain what to do next to receive the promotion.